When I started brainstorming the visual identity for my new startup, I knew I wanted something fun, engaging, and memorable. A generic icon wouldn’t cut it—I needed a custom mascot logo that could truly capture the spirit of my brand.
After browsing through Instagram, I stumbled upon @toongenius4044. The portfolio was packed with creative, personality-filled mascots, each one drawn from scratch. I was immediately drawn to the style and reached out.
What I Needed
I run a quirky, community-driven startup and wanted a mascot that felt approachable and unique—something people would instantly recognize. My budget was tight ($100), but I wanted quality, not clip art.
The Process
From the start, communication was smooth and professional. Here’s how it went:
- Concept Discussion
I provided a short brief outlining my brand values, the type of mascot I envisioned, and a few rough ideas. @toongenius4044 responded quickly, confirming they understood the vibe I was going for. - Sketch Phase
Within a day, I received a rough sketch. It was just a black-and-white outline, but it captured the energy I was looking for. The character had charm, confidence, and a bit of mischief—exactly what I had in mind.

Final Design
Once I approved the sketch, the final version came together fast. Clean linework, bold colors, and personality—this mascot was alive. I received the full set of deliverables: vector files, PNGs, and layered source files.

The Results
I now have a versatile, professional mascot logo that:
- Stands out on social media
- Looks great on merch and digital banners
- Makes my brand feel personal and fun
Final Thoughts
Hiring @toongenius4044 was one of the best creative decisions I’ve made for my startup. The quality of work, the responsiveness, and the final product far exceeded my expectations—especially for just $100.
If you’re a startup founder or small business owner looking for a unique brand identity, I can’t recommend this artist enough. Don’t overthink your logo—just get in touch and let the genius work begin.